In a historic step this week, the nonprofit Consumers Union, which publishes Consumer Reports magazine, unveiled the first television advertisement in its 72-year history: a spot that encourages Congress to overhaul health care this year.
The 30-second advertisement, which features Consumers Union President and Chief Executive Officer James A. Guest, puts the reputation and clout of the iconic consumer empire firmly behind fundamental change to the way Americans are insured and receive their health care.
“We want to emphasize the consumer voice and underscore that when it finally comes down to it, the ultimate constituent is the consumer,” he says.
(Continue reading interview on NPR)