The Lady Gaga Effect: Pop Star’s Social Media Savvy Helps Raise Millions...

The Lady Gaga Effect: Pop Star’s Social Media Savvy Helps Raise Millions for AIDS

Lady Gaga MAC cosmetic adWhen you’ve got Gaga on your side, it’s easy to raise lots of money. That’s what the MAC AIDS Fund, the philanthropic arm of MAC Cosmetics, discovered during Lady Gaga’s tenure as spokesperson over the past year.

No one has been as successful at rounding up sales as Lady Gaga, who signed on last year — and it is thanks to the role that social media was starting to play and Gaga’s 20 million Facebook fans and eight million-plus Twitter followers.

(READ the story at FastCompany.com)

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