We have a Food Network, a Style Network, a Shopping channel, why not a Green channel? The world’s first online ‘green’ television channel launched Friday from its virtual studios with the backing of the United Nations Environment Programme (UNEP). Green.tv podcasts are also being offered and featured prominently on iTunes.
Promotional videos welcome viewers to the homepage with exceptional quality that generates excitement. If half of the programming looks that good — think National Geographic — internet audiences will be in for a treat.
One of the programs featured is a short film about UNEP’s ‘Nature and Sports Camp’ that was started in 2001 for impoverished kids. More than 7,000 children, mostly from the bleak and desperate Kibera slum in Nairobi, Kenya, have benefited from the sports and environment training offered by the camp. They learn and play in team sports and are taught the value of a clean environment while planting trees.
Green.tv is looking for content and they make it easy for producers to submit work by providing convenient contact information. They are not above featuring humor, as illustrated by their prominent placement of Grocery Store Wars in the programming lineup. If you haven’t seen the mildly entertaining intergalactic parody of Star Wars, it is set "not long ago in a supermarket not so far away" and pits the organic Cuke Skywalker, Obi Wan Cannoli, and Chewbrocolli against DarthTata and The Dark Side of the Farm for control of the supermarket.
On launch, the channel will show films from numerous environmental organizations, including UNEP, Friends of the Earth UK, Greenpeace International, the World Conservation Union-IUCN, Stop Climate Chaos, Water Aid, the World Wildlife Fund UK, and the European Environment Agency. The channel is in beta mode which means they haven’t worked out the bugs yet nor implementing all the features, like the chat room, which was not operational as of today.