The iconic sign on the hill above Hollywood was at risk of being lost to development. A conservation group was trying to raise $12.5 million to save it but was $1 million short. Then another Hollywood icon stepped in.
Playboy founder Hugh Hefner donated $900,000, and the Trust for Public Land declared its fundraising campaign a success: The Hollywood sign had been rescued from urban sprawl.
(READ or listen to the story from NPR’s Morning Edition)