Heinz Launches New Ketchup Packet

Heinz Launches New Ketchup Packet

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heinz-ketchup-pack.jpgFor forty years, the Heinz ketchup packet has been a frustrating annoyance to travelers and diners alike. Hard to open, leaving bits of foil in your mouth, never enough in one packet, and no way to dip those french fries in the sauce.

Now that burden will be lifted by a new package design unveiled Thursday that gives ketchup lovers two ways to enjoy their Heinz: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package also holds three times as much ketchup as the traditional packet.

Dave Ciesinski, vice president of Heinz Ketchup, told The New York Times that the ketchup packet had long been the bane of consumers.

To provide its consumers with more dietary choices, the company is also extending its range of products to include Simply Heinz, which is made with sugar, instead of high fructose corn sweetener. It joins their other bottled products, Organic Ketchup, No Salt Added Ketchup and Reduced Sugar Ketchup, on retail shelves beginning in March.

Heinz also announced a 15-percent reduction in sodium across its core ketchup line.