A jewelry store called Gems of La Costa, in Carlsbad, CA, wanted to steer media reporting in a more positive direction.
“After so much negative news reporting over the last months,” gemologist Marianne Laleuf told the Good News Network, “our store decided to help people keep a positive attitude by displaying “No Hablo Recesion” signs, and handing out “Doom Gloom Prohibited” stickers.”
An overwhelming positive customer response to the signs and stickers brought a flurry of media coverage from local San Diego news shows and newspapers, like the San Diego Union Tribune.
Neighborhood business owners are displaying the signs and agree that media reporting is affecting consumer confidence. Watch or read this report on the TV News 8 website, featuring the jewelry store’s owner explaining, “Bad news is bad for business.”