Maurice Holder, 73, had been taking pet labradoodle Monty for a walk along a tidal river when the ground suddenly gave way and he plunged 40ft towards the water.
The pensioner was knocked unconscious and broke six ribs.
Maurice said: “When I woke up the tide had come in up to my chest and I was bleeding from my head.”
Monty then dashed to a local pub where he barked until he attracted the attention of a man and led him to the scene.
(READ the story in The UK Sun)