A family-owned department store chain decided to give customers at each of its 213 midwestern stores the ultimate Christmas surprise. All their items at check out time — whether toys, electronics or kitchen appliances — were given to them for free, compliments of Meijer stores.
Contents in the shopping carts ranged in value from $350 to $1,200, according to Meijer, which released a video sharing the emotion-filled reactions of customers (see below).
“The holidays are a time for kindness and joy, and the ‘Very Merry Meijer’ event was a perfect opportunity for us to share the spirit of the season with those we hold dear: our customers,” said Hank Meijer, co-chairman of the 80-year-old company. “Our family has always believed that our customers don’t need us, but that we need them.”
(WATCH the video below or READ more at Michigan Live)
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