Panera Bread Co. is asking customers at a new restaurant to pay what they want.
The national bakery and restaurant chain launched a new nonprofit store in Clayton, Mo. this week that has the same menu as its other 1,400 locations. But the prices are a little different – there aren’t any. Customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.
The new store in the upscale St. Louis suburb of Clayton is the first of what will Panera hopes will be many around the country. The pilot restaurant is run by Panera’s nonprofit foundation.
(READ more at Huffington Post)