If you are not a Steelers fan, you need to be rooting for the Green Bay Packers in tomorrow’s Super Bowl — the only team in the National Football League that is publicly owned by loyal fans who have supported them for more than 90 years.
The unique not-for-profit setup has created a relationship between team and community unlike any in the N.F.L.
Wisconsin fans get to enjoy the team with the confidence that their owner won’t threaten to move to Los Angeles unless the team gets a new mega-dome. Volunteers work concessions, with sixty per cent of the proceeds going to local charities. Even the beer is cheaper than at a typical N.F.L. stadium. Not only has home field been sold out for two decades, but during snowstorms, the team routinely puts out calls for volunteers to help shovel and is never disappointed by the response.
(READ the story in the New Yorker)