The ads are everywhere, “Sell your gold.” The offers are appealing, too, promising lots of cash for your unwanted jewelry.
But, before you sell your gold, take a look at this comparison study conducted by the Today show:
Gold jewelry of the same value — 21 grams of 14-karat gold — was offered to a number of different buyers to find out what they would offer for it. The results varied dramatically.
After getting a professional estimate on what the gold was actually worth, they received purchase offers that ranged from 90% of the value down to a paltry 8%.
“Our best offer was from sellyourgold.com — about 90 percent of the value on the gold market.”
(READ the story at MSNBC – scroll down for text, or watch the video)