The “Within Good” product line was created as a way to encourage positive thoughts and good deeds, and combine that with raising money for charity: A whopping 50% of all net profits are donated to charities which focus on the four basic needs: food, water, shelter, and clothing.
In one simple design concept, it is a wearable reminder to people of all backgrounds, that “Within Good, There is God”—a pure message that no matter what you are going through, you can always do good, and the spirit of love, known as God, is always within us and in the world.
Within Good is not intended to be a religious bracelet. In fact, one of the reasons why the ‘God’ reference appears on the inside of the bracelet is because it is personal to the wearer. The company co-founders Anthony Samadani and Maryum Ali (Muhammad Ali’s oldest child) say their concept was to go back to the basics of doing good for yourself and others: “At the end of the day, God symbolizes peace, love, harmony, perfection, happiness, serenity, connectedness, purpose, and any other word that makes you feel GOOD”.
Over many months, the logo evolved into an infinity symbol represented by the double “o” in Good and interlocking with the G and D. Within Good is printed on the top of the bracelet and on the back is printed, There is God. The rope symbolizes strength, and a strong connection between Good and God (always inside us).
Why This is a Good Gift:
- Looks Great: Casual yet classy styling, in a unisex design
- Huge Social Good: 50% of net profits go to nonprofit charity partners that focus on four basic needs: food, water, shelter, clothing.
- Discount: 10% off for all GNN fans
The materials consist of nylon wax rope and zinc alloy with rhodium plating. Use this link at any time in the future to get an exclusive GNN discount on the bracelet and future products to be launched by the brand.