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The Corporate Pursuit of Happiness

Business - General

Office products company gives most money to charityA Stanford marketing professor is teaching her students -- and company execs with AOL, Facebook, and Adobe -- how to find and export joy.

Offering a happiness class to Graduate School of Business students at one of the country's leading business schools does sound a bit touchy-feely. Yet, last fall, 80 of these type-A students signed up for Aaker's graduate-level course called "Designing Happiness" -- with another 100 clamoring to get in.

But Aaker's work is gaining attention not just in academia but also in corporate America: She has worked with AOL, Adobe, and Facebook, among other companies, helping them figure out how to use happiness to increase employees' productivity and woo customers.

(READ the story at Fast Company)

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