A Stanford marketing professor is teaching her students — and company execs with AOL, Facebook, and Adobe — how to find and export joy.
Offering a happiness class to Graduate School of Business students at one of the country’s leading business schools does sound a bit touchy-feely. Yet, last fall, 80 of these type-A students signed up for Aaker’s graduate-level course called “Designing Happiness” — with another 100 clamoring to get in.

























