Hoping to tackle the 50% of textile emissions associated with the dyeing process, a vaunted French startup has created non-toxic dyes that require substantially less water to activate and last just as long.
Additionally, they take hold electromagnetically at room temperature, rather than over long periods at boiling temperatures, and don’t require chemical fixatives.
EverDye’s biowaste and mineral-based pigments rely on static electricity. Carrying a positive charge, they affix themselves upon textiles that are pre-treated to carry a negative charge.
“Textile dyeing is a tough problem because it’s deeply resource-intensive and historically very entrenched,” EverDye CEO Philippe Berlan explained recently.
“Traditional processes need high temperatures to make dyes stick to fibers, and they consume huge amounts of water. On top of that, many dyes are made from petrochemicals and require toxic auxiliaries, which makes it very hard to decarbonise while keeping performance high.”
By contrast, EverDye’s room temperature electrostatic method requires no heating of anything, reducing production costs from energy by 800%.
And that’s the secret to Berland and EverDye’s entrepreneurial approach. The pigments they make cannot compete for traditional dyes as measured in cost per unit, but when the life-cycle costs are considered—the consumption of energy, water, and chemical additives—EverDye makes economic sense even for the lowest-cost dyehouses.
The firm seems to really have ticked every box in their approach to the market. Any operation that wants to add EverDye’s pigments to the production process need change very little hardware. Berland says only employee training is required.
Dyeing accounts for an estimated 20% of global industrial water pollution. Not only are EverDye’s pigments non-toxic, the process uses about 40% less water, and stress testing has shown they last just as long as conventional dyes. Again, all boxes ticked.
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“Collaborations with brands like AdoreMe have demonstrated that our approach doesn’t compromise on quality,” Berlan told Move the Needle News. “Our pigments achieve vibrant, durable colors that meet the same industry standards for washing and wear as conventional dyes.”
In the summer of 2025, EverDye completed a $17.5 million series A funding round amid substantial investor influence. With it, the company plans to advance its product to industry scale.
COLOR Social Media GREEN With This Sustainable Dye Alternative…