Drug violence is spiraling in Mexico, which is celebrating the nation’s bicentennial this week. But now, a group of business leaders and media companies has launched a new program to try to lift the nation’s spirits and highlight Mexicans who are doing good works.
It’s been accompanied by an advertising campaign featuring Javier Aguirre, who coached the national soccer team during the World Cup, and the Mexican actress Salma Hayek.
Paraphrasing U.S. President John F. Kennedy, Hayek says in one of the TV spots, “Ask not what Mexico can do for you, but what you can do for Mexico.”
(READ the story in Southern California Public Radio)