Instead of tossing that bag of Doritos in the trash, consider sending it back to Frito-Lay. It might just get turned into a tote bag.
Frito-Lay has announced that it’s opening 1,000 collection sites in the U.S. for used snack product packaging. For every bag donated, the company will give two cents to your charity of choice. The packaging itself will be upcycled by Terracycle into pencil cases, tote bags, and purses that will be sold in chain retailers like Wal-Mart. Eventually, the bags could be used to make green building materials.
Terracycle and Frito Lay hope that their ambitious program will divert over five million bags from landfills by the end of 2009.
(Read more from Ariel Schwartz blog in Fast Company)






























