gold jewelry in Harlem market, photo by geriThe ads are everywhere, “Sell your gold.” The offers are appealing, too, promising lots of cash for your unwanted jewelry.

But, before you sell your gold, take a look at this comparison study conducted by the Today show: 

Gold jewelry of the same value — 21 grams of 14-karat gold — was offered to a number of different buyers to find out what they would offer for it. The results varied dramatically.

After getting a professional estimate on what the gold was actually worth, they received purchase offers that ranged from 90% of the value down to a paltry 8%.

“Our best offer was from — about 90 percent of the value on the gold market.”

(READ the article at MSNBC)

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