The Coca-Cola company announced in early May that it was replacing brominated vegetable oil, which contains bromine, an element found in flame retardants, in products that contain it.
The European Union and Japan ban the substance from foods and drink.
A 2012 petition started by a Mississippi teen vegan garnered 200,000 signatures and called for PepsiCo to drop brominated vegetable oil from its Gatorade products. She succeeded in January.
Not satisfied with only changing Gatorade, Sarah Kavanagh wrote to Coca-Cola to get the ingredient removed from its soft drinks, including Fresca and some varieties of Fanta.
(READ the story in the NY Times)