The tide is turning for whole grains as American grocery shoppers are choosing more healthy sliced bread. A report in July showed whole wheat edging out the empty-calorie white bread in total sales for the first time.
Flooded with messages about heart health and the need for fiber, breads with “natural” in the name, or grains visible through the packaging are among the best performing at grocery stores — even though they cost a little more. Among the most popular: Nature’s Own, Nature’s Pride, and Arnold.
(READ the story in Chicago Tribune)