More than 60 years after a feud between brothers Adi and Rudolf Dassler resulted in the creation of the Adidas and Puma sportswear rivalry, the two companies are coming together today to celebrate International Peace Day.
Following an historic handshake between the chief executives, employees from both companies will engage in a football match, playing on mixed teams for the cause of peace.
The two firms also brought the message of peace into football stadiums during the half times of two German premier league games on Saturday.
Watch the video below, and read the story in Reuters…