On December 7, leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen to determine the fate of our planet. Meanwhile, the International Advertising Association and a coalition of the world’s leading marketing and media agencies have joined together to work pro bono for the United Nations to create public pressure for bold action.
They aim to turn Copenhagen into “Hopenhagen”.
The international campaign, led by a new agency in the Ogilvy public relations advertising universe called Ogilvy Earth, launched September 21 with a petition drive, website and video ad.
Hopenhagen will allow citizens to make their voices heard to world leaders and the conference delegates attending the meeting. The ultimate call to action will be to secure signatures for the “Climate Change” petition in support of the UN, which calls for a climate treaty that is “ambitious, fair and effective in reducing emissions.”




































