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Advertising Leaders Launch “Hopenhagen” Campaign to Inspire Action in Copenhagen

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hopenhagen_hand.jpgOn December 7, leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen to determine the fate of our planet. Meanwhile, the International Advertising Association and a coalition of the world’s leading marketing and media agencies have joined together to work pro bono for the United Nations to create public pressure for bold action.

They aim to turn Copenhagen into “Hopenhagen”.

The international campaign, led by a new agency in the Ogilvy public relations advertising universe called Ogilvy Earth, launched September 21 with a petition drive, website and video ad.

Hopenhagen will allow citizens to make their voices heard to world leaders and the conference delegates attending the meeting. The ultimate call to action will be to secure signatures for the “Climate Change” petition in support of the UN, which calls for a climate treaty that is “ambitious, fair and effective in reducing emissions.”

New Technologies Suck Carbon Right Out of Air

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co2-scrubber-calgary.jpgA variety of new technologies are gearing up to grab climate-warming carbon right out of the air.

This is different from trapping carbon dioxide as it comes out of pollution sources like factories and power plants. This so-called air capture technology could be set up anywhere and suck carbon directly from the atmosphere.

Chemicals giant BASF and glass and ceramics firm Corning are working with a team at Columbia University in New York on a company called Global Thermostat to develop an carbon capture device.

(Continue reading the Reuters report)

Related 2008 Story:
  New Machine Scrubs CO2 From the Air  (photo, right, University of Calgary Scientists with carbon scrubber)

Savvy Strategy by Pakistan Turns Back Taliban Progress

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soldier-walks-w-child.jpgA battlefield visit to the Swat Valley of Pakistan’s war against the Taliban left “one indelible image” upon David Ignatius of the Washington Post — “of a teenage boy’s beaming smile of relief.” The traumatized boy was a symbol of what a successful counterinsurgency campaign is all about: He had been in training to become a suicide bomber; now he is being rehabilitated after being reunited with his family.

The Swat campaign shows how the Pakistanis finally got it right after years of mishandling the Taliban’s rise here. “We told our majors and captains, ‘People should fall in love with you,’ ” explains the Pakistani commander.

(Read David Ignatius Op-Ed in the Washington Post)

California Man to Reforest Butterfly Reserve in Mexico

Freddy G.
Freddy G.

An Escondido man with a passion for the bright orange-and-black monarch butterfly will play a key role in the restoration of the butterfly’s winter home in Mexico’s Sierra Madre as a result of a bi-national initiative announced last week at Gov. Arnold Schwarzenegger’s climate summit.

Bill Toone’s California nonprofit environmental group ECOLIFE is aiming to plant 1 million trees a year in the lofty mountain range where an estimated 750 million monarch butterflies winter.

“We’re trying to repair decades and decades of damage,” Toone said, in a telephone interview. “Trees are leaving illegally at a very unsustainable rate.”

(Continue reading in North County Times)

Urban Philly Teens Compete for $10Million X Prize for Hybrid Car Design

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west_philly_hybrid-x-team.jpgStudents from a team at West Philadelphia High School are the only teenagers in a field of about 90 teams from around the world hoping to win the $10 million Automotive X Prize for their innovative hybrid car designs. The prestigious international competition requires entrants to build cars that get at least 100 miles per gallon, can be mass-produced, and are safe and reliable. The urban teens are hot off the heels of other impressive wins for their Hybrid X team.

The field of contestants, many based in Universities, will be reduced by about half on Oct. 19 — a cut the Philly team is confident of surviving. The final winner will be decided in 2010.
(Continue reading at Reuters)

The West Philly team provides a powerful example of how urban young people can impact climate change and create important roles for themselves in the new green economy, especially because the West Philadelphia High School serves one of the most disadvantaged neighborhoods in the city.

The High School’s Academy of Automotive and Mechanical Engineering combines students and teachers with support from business and higher education partners organized by Philadelphia Academies, Inc., to achieve unprecedented success.

The West Philly team has built and raced electric, hybrid and alternative fuel vehicles for the last eleven years. As entrants in the Tour de Sol, they outperformed university teams and production vehicles, winning the competition in 2002, 2005 and 2006. In 2007, they won the 21st Century Automotive Challenge. The team’s participation in the Tour de Sol, in particular, has equipped it to undertake the much larger challenge of the X PRIZE.

Watch the video below about the team, produced by America.gov…

Learn and be Inspired: FuelOurFutureNow.com features activities for grade levels K-12, as well as high-quality videos, virtual labs, and other interactive resources intended for use from the classroom to the living room.

Nigerian Rebel Leaders Give up Arms in Amnesty Deal

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rawandan-soldiers.jpgHundreds of Nigerian rebel fighters gave up their weapons and accepted an amnesty deal on Saturday in the most concerted effort yet to end years of fighting in the oil-producing Niger Delta.

Militant commanders Ateke Tom and Farah Dagogo, both responsible for many years of attacks on the oil industry in the eastern Niger Delta, led gunmen from camps in the mangrove creeks to the oil hub of Port Harcourt to disarm.

(Continue reading at Reuters)

File photo Rawandan soldiers

Only Film Clip of Anne Frank Surfaces on YouTube

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anne-frank-film.jpgOn July 22 1941, before her family had gone into hiding, Anne Frank is captured on film during the next door neighbor’s wedding festivities. She is leaning out of the window of her house in Amsterdam to get a good look at the bride and groom. It is the only time Anne Frank has ever been captured on film.

The couple gave a copy of the film to Anne Frank’s father.

(Read more at Mashable)

Fight Against AIDS Gains Ground

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In a significant advancement, about 42 percent of people in the developing world who are infected with the AIDS virus are now receiving  antiretroviral drugs, according to a report.

At the end of 2008, 2.9 million Africans were on the lifesaving therapy, up by more than one-third from the previous year. The report, prepared by the World Health Organization, depicts a glass that is nearly half full but was certifiably empty at the start of the decade.

(Continue reading Wash. Post Story in Tronto Star) 

Photo by Dani Simmonds, CC license

Bill Clinton Helps Haiti Get Down To Business

Bill Clinton in Haiti, UN Foundation, Marco Dormino

bill-clinton-haiti-un-marco-dormino.jpgMore than 200 business executives from around the world  converged on an investor conference in Haiti to help Bill Clinton expand the country’s garment, agriculture and energy industries. Clinton called it a sign of hope for economic growth and job creation.

“I’ve been working very hard on this. I personally recruited a lot of people to come here,” Clinton told reporters. “We’ve got a lot of work to do, of course, but I think you’ll see a lot of quite impressive new investments coming out of this.”

Surprising Progress in Iran-US Nuclear Talks

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iran-reading-statement.jpgDuring talks with the US and five other world powers, Iran surprised high-level negotiators in Geneva on Thursday agreeing to open its newly revealed uranium enrichment plant to international inspection in the next two weeks. It also agreed to send most of its openly declared enriched uranium to Russia to be turned into fuel for a small reactor that produces medical isotopes, senior American and other Western officials said.

The US and Iranian negotiators met for a 45-minute private meeting, the first high-level dialogue between the two countries in 30 years.

Despite the relatively promising outcome, the Obama administration was at pains to strike a cautious tone

(Continue reading at the NY Times)

Photo Credit: Dean Calma/IAEA  

Boy Lifts Book; Librarian Changes Boy’s Life

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judge-neil-daughter.jpgOlly Neal grew up in Arkansas during the 1950s. He didn’t care much for high school. One day during his senior year, he cut class — and wandered into the school library.

He stumbled onto a book written by African-American author Frank Yerby. And the discovery changed the life of a teenage boy who was, in Neal’s memory, “a rather troubled high school senior,” who only wanted to be known for fighting and cussing.

He stole the book in order to preserve his reputation as a tough, but the librarian, who saw the whole thing, set about to find other books by the same author to place on the shelf as bait to lure Neal into “stealing” another.

Years later, the librarian revealed her story to Olly Neal, who had gone on to Law school and become a Judge.

(Read or listen to the StoryCorp tale at NPR)

 

Heroes of the Environment 2009

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cameron-diaz-polluting-factory.jpg From saving wild mountain rivers in China to measuring the Arctic’s icy expanse, from protecting the lush forests of Africa to conducting a feisty online debate, Time magazine’s 2009 Heroes of the Environment are informed by this simple notion: We can all make a difference.

(Read about the Heroes at Time mag.)

Cameron Diaz is on the list . Watch the 5 min. video below, released in June, called Cameron Diaz Saves the World, which asks people across the country if they know where their water comes from…

(I wish they wouldn’t have added that sexy photo (below) – it has nothing to do with the video…)

 

And the Top 10 CNN Heroes of 2009 are…

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anderson-cooper-cnn.jpgThe Top 10 CNN Heroes of 2009 — remarkable individuals nominated by viewers for their sacrifices and accomplishments — are being announced today on CNN.

CNN’s Anderson Cooper will reveal one Top 10 CNN Hero each hour starting at 1 p.m. ET, with the final honoree to be revealed at 10 p.m. The announcements will be made at the top of each hour on CNN, CNN.com and CNN.com Live.

The daylong event culminates with a special edition of “AC360,” profiling this year’s honorees and their causes. “Change the World, You Vote, CNN Heroes” will air at 11 p.m. ET Thursday on CNN and CNN International.

The year 2009 marks CNN’s third annual global search for everyday individuals changing the world. Since February, the network has aired weekly profiles of CNN Heroes, chosen from more than 9,000 nominations submitted by viewers in 100 countries.

A panel comprised of luminaries recognized for their own dedication to public service selected this year’s Top 10 CNN Heroes. The blue ribbon panel includes humanitarians such as retired four-star Gen. Colin Powell, philanthropist Wallis Annenberg and Sir Elton John.

Each of this year’s Top 10 CNN Heroes will receive $25,000 and will be honored at “CNN Heroes: An All-Star Tribute,” airing from the Kodak Theatre in Hollywood on Thanksgiving night.

The global broadcast, with Cooper as the host, will culminate with the announcement of the CNN Hero of the Year, selected by the public in an online poll that begins at 11 p.m. ET Thursday.

Viewers can go to CNN.com/Heroes to participate in the poll, which continues through November 19 at 6 a.m. ET. The individual receiving the most votes will receive an additional $100,000.

Malawi Windmill Boy Talks of Worldwide Fame in New Book

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malawiwindmill-teen.jpgThe extraordinary true story of a Malawian teenager who transformed his village by building electric windmills out of junk is the subject of a new book, The Boy Who Harnessed the Wind.

His against-all-odds achievements in 2007 are all the more remarkable considering he was forced to quit school aged 14 because his family could no longer afford the $80-a-year fees.

When he returned to his parents’ small plot of farmland in the central Malawian village of Masitala, his future seemed limited. But he educated himself at the local library and worked on his dream of bringing electricity and running water to his village.

Since then, self-taught William Kamkwamba (click to see his blog) has become a hero to climate change campaigners like Al Gore and business leaders the world over.

(Continue reading the story at BBC)

100 of the Greatest YouTube Hits in Four Minutes

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A YouTube fan spent even more free time assembling 100 of the greatest YouTube moments into a 4 minute montage, so we can all spend even more time watching others act like crazy people.

A list of the clips appears below, with a few missing… Enjoy!

FOAR EVERYWUN FRUM BOXXY
George Bush shoe attack
Zidane headbutt
Sneezing Panda
Inspired Bicycles – Danny MacAskill April 2009
Man Dominates Exercise Ball
Exercise Ball Compilation People Getting Hit owned funny
Boogie Board Faceplant
fat girl on treadmill
keyboard cat
fire baseball
Soccer goalie is hit in head by rebounding ball
Break dance accident
Billy’s Balls 2
OK Go – Here It Goes Again
Treadmill Fail
Extreme Caterpillar Breakdance
Fat Woman Falls off Table
Monkey Business: Monkeys as waiters in japan
Christian the Lion- Reunion!
Rick Astley – Never Gonna Give You Up
Amateur – Lasse Gjertsen
stealth cat
Dramatic Chipmunk
Bizkit the Sleepwalking Running Dog
close landing
waterslide jump
MEGAWOOSH – Bruno Kammerl jumps
Diet Coke + Mentos
star wars kid
backflip fail
afro ninja
Guys backflip into jeans
Jumping From 50 Meters High To Water.
Diving Fail
Will It Blend? – iPhone3G
Guiness World Record for most T-Shirts worn at one time.
Shoes the full version
Fat Kid Falls in River
Nattliv – Swedish hostess throws up on live TV!
hey marine
david after dentist
leave britney spears alone
Best Sex Ever
charlie bit my finger
Laughing Baby
Kassie Kicks Monsters Ass
Victory Fail
balcony jump failed
Boxer Hits Himself In The Face
leeroy jenkins
Jumpstyle duo by Jumpforce
Beyonce Single Ladies Dance
breakdancing baby
Tokyo Dance Trooper in Shibuya
break dance
Ridiculously Hot LATINA girl dancing, not asian!
Susan boyle
Hardstyle Republic
dubstep dance
the evolution of dance
Barack Obama on Ellen
Crush On Obama
Where the hell is matt?
“Thriller” (original upload)

New Google Search Filter Helps Cut Down on Commercial Clutter

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google-logo.jpgWriting on the official company blog, Google product manager Nundu Janakiram on Thursday announced a new range of Search Option tools, including a functionality which limits the amount of shopping sites displayed in each batch of results. Janakiram said the features will be available worldwide by the end of the day.

(Continue reading in Christian Science Monitor)

Alarmed by Tone of Public Debate, US Church Council Calls for Civility

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hammer-sickle-tshirt.jpgAlarmed by the intensity of angry and sometimes violent language coming out of public meetings on healthcare and other issues, the National Council of Churches Governing Board has called for “civility in public discourse.”

Citing God’s call in Isaiah 1:18 to “reason together,” the NCC letter affirms the value of “vigorous, principled debate” but insists that the arguments “be tempered with a profound sense of the dignity and worth of each person.”

The Governing Board issued its open letter September 25, which was initiated by the NCC Health Task Force during meetings last week.

American Girl Makes a Doll That is Homeless, With Benefits to Charity

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homeless-doll.jpgAmerican Girl dolls are expensive and extremely popular among girls from ages four and up.

In this year’s collection a doll named Gwen was introduced, with its own storyline portraying her as homeless.

A range of reactions to the doll, which retails for $95.00, continue to stir a controversy. The company, owned by Mattel, says the dolls “offer valuable lessons about life,” and it is “disheartened that there has been any confusion over our fictional characters.” The company adds that, while no proceeds from sales of Gwen go directly to help the homeless, it has given almost $500,000 since 2006 to HomeAid, a national nonprofit group that tries to help the homeless find housing.

(READ a report in CBS News.)

BlackBerry-sized Device Spots Cancer Quickly and Painlessly

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microchip-cancer-detector-scientists.jpgToronto researchers have developed a BlackBerry-sized device they say will accurately diagnose prostate cancer in 30 minutes.

The microchip technology, created by a pair of University of Toronto scientists, will be able to determine the severity of the tumors through a simple urine sample and produce quick diagnosis with no need for painful biopsies. Now heading into its engineering stage, the portable device should be available for doctors’ use within two to three years and eventually could be tuned to detect a broad range of cancers and infectious ailments, the researchers say.

(Continue reading at Toronto Star)

Thousands of UCLA Students Fan Out Across City for Day of Service (w/ Video)

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ucla-freshman-volunteers.jpg An army of 5,000 college freshman dressed in blue tee shirts boarded 100 buses on their first day at UCLA, fanning out across Los Angeles to 26 worksites, the biggest, one-day volunteer campaign any school has ever mustered.

“It’s the most incredible outpouring of volunteerism I’ve ever seen,” said a senior on the beach, where a chean-up was underway. “I have more faith in youth than I ever did.”

Helping to accomplish this task will be 800 members of the UCLA family — including staff, faculty and alumni — led by Chancellor Gene Block, whose vision it was to create a UCLA “community of heroes” who will continue their good deeds well beyond their time on campus.
(Photo from UCLA Volunteer Center’s Flickr photostream)

UCLA Volunteer Day will see 1,000 new students transported by bus to Griffith Park for trail repair, 1,000 to Point Dume in Malibu for beach clean-up, 500 to the Veterans Affairs hospital and cemetery in West Los Angeles for gardening and other assistance, and 500 to each of five Los Angeles Unified School District campuses for painting and other clean-up projects.

The day before the event, the campus launched the UCLA Volunteer Center, an online gateway for civic participation. The UCLA Volunteer Center is being funded by a $250,000 grant from the Entertainment Industry Foundation (EIF). Hollywood’s leading charity, EIF has launched a multiyear campaign called “iParticipate” to inspire action and promote a new way of thinking about service. The campaign will include an unprecedented, weeklong television event that begins Oct. 19 and involves ABC, CBS, FOX, NBC and other broadcast networks.

Watch the video below, or read the CBS News story