Every year, Canadian airline WestJet creates a special holiday advertisement to spread yuletide cheer as part of their Christmas Miracle series.

For their fifth annual video, they wanted to do something especially significant for the community – they decided to center the film on 1,000 Fort McMurray wildfire victims.

The short film called Christmas Miracle: Fort McMurray Strong tells the story of how WestJet created a magical experience for those residents still dealing with the trauma of the mass evacuation and fire – and the results will pluck at your every heartstring.

WATCHWes Anderson’s Adorable New Christmas Short w/ Train Conductor Adrian Brody

On November 26th, the company threw a Snowflake Soirée for the afflicted families at the Fort McMurray’s MacDonald Island Park. After providing food, photoshoots, and music to the attendees, employees surprised the guests with personalized gifts.

Among the Snowflake Soiree guests were seven families who were presented with heartwarming presents from WestJetters who heard the families’ stories and wanted to show they cared by giving their own irreplaceable items. These included an heirloom watch from the Second World War, a special snowboard and a childhood book with an encouraging message.

MOREVolunteers Go ‘Rogue’, Ignore Police Lines to Rescue Pets Stranded in Fire Zone

“This year, we wanted Christmas to mean just a little bit more for the residents of Fort McMurray,” said Richard Bartrem, WestJet Vice-President, Marketing Communications. “We were at the airport the day the fire hit town, and several WestJetters also lost their homes. This year’s Christmas miracle was an opportunity for WestJet to do what we do best – help connect a community, celebrate the season and bring a smile to peoples’ faces.”

(WATCH the video below)

Share Some Holiday Cheer With Your Friends (Photo by CNW Group/WestJet)


  1. So wonderful! Blessings to West Jet. Thank you for posting this. There are so many wonderful, loving, caring, tolerant, inclusive, generous people in the world and we will prevail. Wishing you lovely holidays and new year!

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