If only charitable giving was as easy as buying a Coke at a vending machine. Well, now it is—at least in Japan.
A Coca-Cola bottling company in Japan and the country’s Red Cross have joined together to enable people to make donations by putting money into a vending machine.
With the proceeds going toward tsunami relief, the bottling company plans to establish 100 vending machines throughout Japan.
Last year, vending machines were installed on subway platforms in Brazil to help raise money for people who live on the streets.
(READ the story in the Philanthropy Journal)