The International Federation of Journalists (IFJ) launched a new website today (www.ethicaljournalisminitiative.org) to promote its Ethical Journalism Initiative (EJI) Campaign.
In and of itself this is good news. In fact, this is great news, this Campaign is about making the core values of journalism an integral part in today’s media worldwide. Its focus is on telling the truth and being independent and fair, as well as placing a focus on humanity and solidarity. A very noble cause, that if managed to be upheld deserves the utmost respect and admiration.
Unfortunately in the past this has been shown to be difficult to achieve, see for example Bernard Goldberg’s book on ‘Bias’. In his book Goldberg reveals how the media distorts the news, preferring entertainment over hard news and the failure time and time again to report objectively. However the intent of this new campaign is very good, so let’s hope this new IFJ Campaign lives up to its promises and expectations and brings on some real changes!