The Fairtrade movement hailed a major breakthrough last week with the announcement that Britain’s biggest-selling chocolate brand was switching to the ethical standard. Cadbury’s Dairy Milk, which sells 300 million bars a year in the UK and Ireland, will source its cocoa from Fairtrade farmers in Ghana, the biggest brand of its kind to make the move.
“This is groundbreaking news for thousands of small farmers in Ghana, enabling all those who buy the bar to make a real difference,” said Cadbury’s chief executive. Forty thousand of Ghana’s 700,000 cocoa farmers will benefit.