Instead of buying a whole new outfit for a wedding or graduation, fashionistas in the Netherlands can visit a fashion library and take home their favorite threads on loan.
This fashion library known as Lena is based in Amsterdam. Suzanne Smulders who co-founded it with three other young entrepreneurs said they believe we have an “over-consuming society,” especially when it comes to clothing.
“In Holland, we throw away 240 million kilos of textiles a year, while there are very bad circumstances in the whole chain, she told Fast Company. “Time for a change, we thought.”
The team said they believe the entire fashion industry should shift to a sharing model, like Rent the Runway.
(READ more at Fast Company Co-Exist) – File photo by mikefats, CC
SHARE the Idea (below)…