Last week on the Today Show, Kathie Lee Gifford and her co-host Hoda Kotb bravely unveiled themselves and hosted the entire show without makeup.
“This is us!” said Gifford.
“Let’s prove it, Hodawoman!” said Kathie Lee, as they wiped their faces off with cloths for the cameras.
Kathie Lee said that without makeup, “I feel vulnerable.” And with makeup, “I feel like myself. Confident.”
In solidartiy, NBC anchors Meredith Vieira, Ann Curry and Natalie Morales came on the show in taped segments with no makeup.
(WATCH the video below, or read the story at USA Today)