24 hours of happy-Pharell Despicable MeHaving just performed at the Academy Awards, where he sang his Oscar-nominated hit “Happy” and danced with A-list actresses in the front row, Pharrell Williams is partnering with the United Nations Foundation to promote the annual International Day of Happiness, Thursday, March 20.

Since the song, “Happy,” which made its bubbly debut on the film Despicable Me 2, it has become an international phenomenon with its album, G I R L, reaching #1 in more than 75 countries. Happy people from Toronto to Ireland have edited dance videos to the catchy song and posted them on YouTube. Two of those were featured as Top Videos on Good News Network.

Drawing inspiration from the “Happy” videos that fans worldwide have already posted, Williams is calling on all his fans to post videos of themselves demonstrating their happiness using the song, and the hashtag #HAPPYDAY, and then registering their submission at 24hoursofhappiness.com.

Calling it the first 24-hour music video, Williams will be posting the best ones all day long on Happiness Day, March 20. Fans are also encouraged to use #HAPPYDAY with their photos and other social shout-outs.

As part of this global digital engagement, people will be reminded that everyone deserves a chance to be happy, and their donations to the UN humanitarian efforts around the globe can make that happen. This is where you can donate.

Ways To Participate:

  • Post dance mob videos on your Youtube channel tagging them with #HAPPYDAY — or post them on Facebook, G+, Tumblr or Instagram with the same hashtag
  • Post “Happy” covers on your YouTube Channel tagging them with #HAPPYDAY
  • Tell everyone what makes you happy —  and tag it to join the trending topic.

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