As a means of giving veterans a self-esteem boost, this small tailoring business has been giving free, custom-made suits to those who served the country.

This summer marks the fourth time that Hunter and Lords has initiated the “Suits for Soldiers” program. Between July 4th and Labor Day, the Columbus-based company is asking people to nominate veterans or service members who could use a little confidence boost.

At the end of the nomination period, the Ohio store selects eight veterans to receive the free suits – and then the tailors get to work.

Everything from the socks and the shoes to the jacket and shirt are custom-made, which is why an entire Hunter and Lords suit costs roughly $10,000.

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Despite that being a lot of donated materials and work, the mastermind behind the program, Jim Rieser, says that it is all worth it when he gets to see the fruits of his labor.

“The expression on their faces when that clothing goes on their back and when they have their kids watching and their wives watching – that’s all I need to see and hear,” Rieser told 10TV.

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The suit isn’t just a confidence boost, either – it can be an invaluable tool for finding employment after spending a lifetime in the military.

“It’s a lot easier to join the military than to leave the military,” Captain David Peters told The Washington Post about receiving one of the special suits. “The fear and anxiety I felt over the last year has been pretty powerful. This in some ways is like a message from the universe that I’ll be okay, that I’ll be able to make the transition, that the civilian world’s not going to destroy me, that I can use a lot of the skills I developed in the military.”

To nominate a veteran for the program, you can visit the Hunter and Lords website.

(WATCH the video below)

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