Toyota announced Monday its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Non-profit organizations can apply online anytime until March 21 on Toyota’s Facebook page for a chance to win a new car — anything from an eco-friendly hybrid Prius, to a Tundra pick-up truck for carrying supplies.
Applications will be whittled down to 500 finalists and those will be voted on by the public. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
100 Cars for Good is the first Toyota initiative that engages the public to determine how corporate philanthropic donations will be awarded.
“Over the past two decades, Toyota has contributed more than half a billion dollars to philanthropic programs in the United States,” said Jim Lentz, president of Toyota in the US. “Now 100 Cars for Good will put the public in the driver’s seat for one of our philanthropic efforts.”