Valentine’s Day is a day of romance for some—but for others, it might be a reminder of loneliness or grief.

That’s why 29-year-old Seth Stewart has spent the last eight years making sure that local widows, single women, and military spouses in Spokane, Washington are not forgotten during the holiday.

Every morning on Valentine’s Day, Stewart and his brothers deliver single red roses to the homes of women who have lost their spouses or had their significant partners deployed overseas.

Stewart keeps a list of all the women and mothers in his area who he delivers to every year. In the weeks leading up to the holiday, Stewart asks Facebook readers to send him the additional names of women who might need a pick-me-up so he can add them to the list.

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Stewart says that he and his brothers generally deliver between 400 to 500 free roses every year—with the help of a delivery driving team—but this year, they’re delivering 700 roses to women across the region.

They’re hoping to deliver many more roses in the years to come, and expand into other areas, especially after witnessing the emotional impact that it has had on the recipients.

“Every single year we do this, there are always one or two women who break down sobbing because it means so much to them,” Stewart told CNN.

“One of our deliveries this year was a widow,” Stewart told GNN. “Her husband passed a few years ago. We were instructed to sign the card from her late Husband: ‘Happy Valentine’s day. I love you. –Floyd’.

“It’s pretty powerful stuff each year,” said Stewart, who pays for any expenses not covered by their crowdfunding page.

If you would like to nominate someone to receive a rose next Valentine’s Day, you can send Stewart a message via his Rose Rush Facebook page.

(WATCH the video below) – Photo by Seth Stewart

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