In honor of today being the International Day of Happiness, these volunteers took to the streets of New York City armed with a truckload of 10,000 roses.

A team of workers representing Proflowers, an online flower delivery company, spent the day handing out free roses to stressed out New Yorkers.

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“Previous research has revealed a link between flowers and a person’s happiness,” says Proflowers. “Studies show that fresh flowers have a powerful impact on overall happiness for the recipient, and for the giver, too. We set out to demonstrate this.”

The campaign, appropriately named #GiveHappy, was created to embrace the spirit of the holiday and remind people to just be happy.

After being given the flowers, grateful New Yorkers made such comments as “I feel so happy”, I feel special”, and “They make me feel beautiful”.

(WATCH the video below)


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