This airline is protecting the oceans below by ensuring that its passengers take responsibility for themselves while they’re on vacation.
Hawaiian Airlines recently announced that they would be giving away free samples of non-toxic sunscreen to all of their passengers flying from North American destinations to the islands throughout the month of April.
The initiative is in light of recent research that discovered that two ingredients in common sunscreens, oxybenzone and octinoxate, can have damaging effects on coral reefs.
The sunscreen being distributed by the airline, which is the “Eco Formula” recipe from Raw Elements, is certified as all-natural, chemical-free, and reef-safe.
“Hawaii is a very special place, and we believe it is our kuleana, or responsibility, to care for our home,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Through our partnership with Raw Elements, we encourage guests to join us in reducing the human impact on these delicate coral ecosystems.”
“Partnering with Hawaiian Airlines to raise awareness of the critical state of Hawaii’s coral reefs is something we are incredibly proud of,” said Brian Guadagno, founder and CEO of Raw Elements. “Together, we are able to positively impact thousands of Hawaii-bound guests per day on safer sunscreen practices and preserving the reefs.”
Not only will the airline be giving away the sunscreen, but they will also be screening an educational documentary called Reefs at Risk on all of their flights.
Click To Share The News With Your Friends – Photo by Hawaiian Airlines