karma-cup-idea.jpgStarbucks has an iconic cup design that is a major part of their brand identity. Even so, they want to figure out a way to reduce the use of their cup and move towards a day where all cups are reusable, recyclable or compostable. And they’re backing that desire up with some cash. They co- sponsored a competition to come up with eco-friendly alternatives.

The winner, Karma Cup, has an absolutely brilliant plan: put up a chalkboard in the store and mark off every time someone uses their own reusable cup. Every 10th person will get a free cup of coffee. Genius!

(READ the article in New Thought Marketing)

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