After over 20 years of campaigning, ethical beauty retailer The Body Shop and non-profit organization Cruelty Free International are finally celebrating the end to animal testing for cosmetics in Europe with the anticipated announcement that the import and sale of animal tested cosmetic products and ingredients is to be banned in the EU on 11th March 2013.
This ground breaking victory means that from 11th March onwards, anyone who wishes to sell new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world. The ban affects all cosmetics including toiletries and beauty products from soap to toothpaste. The Body Shop is one of the few beauty brands who will not be affected by the ban, having always been Against Animal Testing.
The proposed ban sends a strong message worldwide in support of cruelty free beauty and in particular to countries such as China, who still demand animal testing for cosmetics, to also respond and ban testing on animals.
Cruelty Free International Chief Executive, Michelle Thew said: ‘This is truly an historic event and the culmination of over 20 years of campaigning. Now we will apply our determination and vision on a global stage to ensure that the rest of the world follows this lead.’
In 2012, the BUAV established Cruelty Free International, the first global organization dedicated to ending cosmetics animal testing worldwide. The Body Shop together with Cruelty Free International launched a new international campaign which has so far resulted in customers from 55 countries signing a global pledge supporting an end to animal testing for cosmetics forever.