Grumpy cat with Friskies logoGrumpy Cat, the Internet celebrity famous for its perpetual scowl, just added an endorsement deal to a list of lucrative achievements.

Purina PetCare has hired the forlorn-looking feline to be the official “spokescat” for its Friskies brand. “Tardar Sauce” is the cat’s real name, referring to its color, and misspelled by a youngster in the family.

Tabatha Bundesen, the cat’s human, has already signed business deals with a coffee company named Grumpy Beverage and with movie producers who want to use the cat’s image.

Still, he doesn’t look to happy about all the hoopla.

(READ the story from CNN Money)

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