For any woman who has sighed with exasperation over her grey hairs, it is a thought that really makes the mind boggle. What if you could ditch the dye and regain the hair color that you grew up with?
Surely, you might think, this is the stuff of science fiction. But according to the experts at Centre Charles Zviak, L’Oreal’s research and development HQ, it is science — but by no means fiction. If the company’s plans come good, going grey will be a thing of the past in ten years.
“When hair goes gray, there is a progressive disappearance of the melanocytes from the hair. While there are still melanocytes in the hair, there is still hope that it could be re-pigmented,” Patricia Pineau, L’Oreal Research Communications Director told the paper.
A top focus of the beauty company’s since it was founded over 100 years ago, L’Oreal spends over £581 million pounds last year on research — about twice as much as its competitors.