VW ad from the Super BowlA Volkswagen commercial won high marks in last night’s Super Bowl parade of advertising. The ad features a young boy donning a Star Wars Darth Vader costume.

Determined to harness ‘the force’ to make objects move around the house, the faux villian gets a surprise after his father arrives home from work.

The automaker’s commercial hit 16 million views on You Tube this morning.


  1. I’d like to point out that nothing in this ad suggests that it is a ‘young boy’ in the costume. In fact, the bedroom where the little Sith practices on the doll is clearly a girl’s room! As the parent of a girl Star Wars fan (known as Anika Skywalker in our house), I much prefer to think it just might be a girl under that mask!

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