VW ad from the Super BowlA Volkswagen commercial won high marks in last night’s Super Bowl parade of advertising. The ad features a young boy donning a Star Wars Darth Vader costume.

Determined to harness ‘the force’ to make objects move around the house, the faux villian gets a surprise after his father arrives home from work.

The automaker’s commercial hit 16 million views on You Tube this morning.

1 COMMENT

  1. I’d like to point out that nothing in this ad suggests that it is a ‘young boy’ in the costume. In fact, the bedroom where the little Sith practices on the doll is clearly a girl’s room! As the parent of a girl Star Wars fan (known as Anika Skywalker in our house), I much prefer to think it just might be a girl under that mask!