At no other time in recent history has it been easier or cheaper to start a new kind of company. Possibly a very profitable company. Let’s call these start-ups LILOs, for “a little in, a lot out.” These are Web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers (if you work hard and are patient, but we’ll get to that part of the story).
How do you get started? All that’s required is a great idea for a product that will fill a need in the 21st century. These days you’d do best if your idea either makes people money or saves them money.