Michelle Obama joined Disney executives today to announce an unprecedented move in the battle against childhood obesity. The media company will eliminate the advertising of unhealthy food and beverages from all of its Disney channels, the first major media company to introduce standards for food advertising on shows targeting kids and families.
Mrs. Obama called it a “game changer” that would give parents more leverage as they campaign to bring healthier foods into their kids’ diets. She reasoned that if kids aren’t bombarded with ads while watching their favorite cartoons, they would be less likely to lobby parents to shop for sugary groceries.
Doctors have successfully dropped the first “smart bomb” on breast cancer, using a drug to deliver a toxic payload to tumor cells while leaving healthy ones alone.
