Patagonia – the international clothing and travel gear retailer –will be donating all of its Black Friday sales made online and in-store to over 800 environmental groups in the world.

This is not the first time the company has made headlines through their contributions to conservation and fighting climate change. Patagonia actually pays its employees to bike to work; asks consumers to only buy their products if they need them; and converted dozens of their apparel to fair trade.

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They also donate 1% of their total sales to environmental grassroots organizations, which amounted to $7.1 million last year. To date, it amounts to $74 million.

“By getting active in communities, we can effect local change to protect the food our children and we eat, the water we drink, the air we breathe and the treasured places we love the most,” announced Patagonia CEO Rose Marcario. “And we can impact global priorities, too, by raising our voices to defend policies and regulations that will reduce carbon emissions, build a modern energy economy based on investment in renewables and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Climate Agreement.”

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