In celebration of their 100th anniversery, Post Cereal Company (of Battle Creek, Michigan), in collaboration with Second Harvest, is feeding America’s hungry. “We’re not throwing a big party or producing commemorative boxes,” says a Post promotional booklet, “Instead, we’ve decided to celebrate by donating our cereal to feed the hungry.”
The committment is to feed one million people with 100,000 boxes of Post cereal and to raise awareness of hunger in America. The four page mailer lists ways to help feed the hungry in your area, including, volunteering at soup kitchens, sorting food at local food banks, participating in local food drives at churches and supermarkets, and raising or donating money. Second Harvest is the largest domestic hunger-relief organization in America.