Chagrin Hardware in Cleveland suburbIt began quietly, as an email to 40 friends asking them to spend at least $20 at the old hardware store on Main Street. But it was forwarded and re-forwarded until the 72-year-old family-owned store was inundated with customers.

In an era of big boxes, the grassroots “cash mob” set for January 21 delivered a stream of customers so steady that the credit card machine at the Chagrin Hardware in Ohio was “overloaded and had to be reset”.

(READ the story in the USA Today)

Thanks to Shannon for submitting the story!

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