mac-n-cheese-sloganAfter Ted Williams, the homeless man who shot to fame this week on the wings of his golden voice, taped the Today show yesterday, he completed one of his first voiceover sessions for Kraft Macaroni & Cheese. His first commercial was released on YouTube today.

Taking advantage of the feel-good story, Kraft showed it knows how to get free advertising.

This is a behind-the-scenes YouTube video they posted.


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