aspectVC-Bloomberg video shotAs two female venture capitalists, Jennifer Fonstad and Theresia Gouw are a rare breed in Silicon Valley. As a team, they launched a firm this month with their own fortunes, based on the fact that diversity will boost investment returns at the new Aspect Ventures.

A number of research studies have shown that diversity isn’t just a socially important goal–it also makes financial sense. For example, one analysis of more than 20,000 venture-backed companies in the U.S. showed that successful startups had more women in top positions than failed startups. Another study showed that public companies with more women on the board have significantly better financial performance.

(READ the story in Fast Co-Exist)

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