Good news from Bono’s effort to brand red products and funnel a portion of their sales to helping eliminate AIDS in Africa. Motorola and Sprint have announced a milestone in contributions from sales of its Product (RED) multimedia phone. Proceeds from the (RED)-designed phone, since its launch in early November, will cover the annual cost of AIDS anti-retroviral treatment for more than 12,000 people in Africa.
(RED) was founded by Bono and Bobby Shriver last year to raise awareness for the fight against AIDS in Africa, and money for The Global Fund, which invests in African AIDS programs with an emphasis on the health of women and children…
Motorola is donating $17 from each combination RED mobile phone and wireless RED headset purchased.
(RED) products are in stores like the GAP, and part of brands like Apple’s iPod, which donates ten dollars to the cause from the sale of every (RED) iPod nano Special Edition. Read the GNN story of the (RED) launch last fall.