A survey of 2,000 Americans delved into their sentiments around environmentalism and found that a significant majority—seven in 10—feel they’ve become more ethically responsible as they’ve gotten older (71%).
Over the past year, U.S. adults have also been taking small steps in their everyday lives to do the right thing—such as starting conversations with their loved ones about going green (39%), donating clothing (37%), and purchasing sustainable products (36%).
When it comes to doing their part, other regular habits include avoiding littering (51%), recycling (49%), and using compostable eating materials, like plates and cups (46%).
The poll, sponsored by Chinet, found that, when asked about the businesses and brands they want to support, a majority of Americans said it’s important that they share the same values (73%).
Gen Z (77%) and millennials (82%) were especially likely to say this is the case.
Nearly half of all respondents have stopped supporting or using a brand because their values didn’t align with something they’ve said or done (48%), with the average person leaving five brands behind.
“As part of our 2030 strategy, we are committed to innovating our products to be recyclable, compostable or reusable, in order to help consumers enjoy gatherings knowing they are taking steps toward being more sustainable,” said Chinet brand manager Melissa Rakos.
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“Hosts and guests alike shouldn’t worry about sacrificing convenience for sustainability,” she added. “Utilizing products that are made from recycled material and ridding unrecyclable foam items completely is an easy way for people to get started with making these changes in their everyday lives.”
A similar poll of Brits in the UK, found three-quarters of respondents described themselves as greener today than they were a decade ago—with a large majority believing they have a responsibility to live a sustainable lifestyle.
Making greener choices than ever before, 58 percent believe that being environmentally-conscious is a ‘badge of honor’.
The random double-opt-in survey of 2,000 adults in the general population was conducted by market research company OnePoll, a member of the American Association for Public Opinion Research and the European Society for Opinion and Marketing Research.