As a means of lifting the spirits of anxious travelers this holiday season, Alaska Airlines is having a bit of Yuletide fun with a classic winter tradition: ugly sweaters.
If you’re traveling on Alaska Airlines, Virgin America, or Horizon Air on December 15th, you can get early boarding for your flight by wearing an ugly holiday sweater.
The airline said in a statement that they were hosting the promotion in honor of National Ugly Sweater Day.
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“Travel during the holidays can be stressful for guests, especially those who do not travel often,” said Natalie Bowman, the company’s managing director of marketing. “This fun promotion not only allows guests to board early on that day, but gives people another opportunity to dust off that ugly holiday sweater hanging in the back of their closet.”
Airline workers will be posting pictures of the most festive get-ups on their Facebook, Twitter, and Instagram pages under the hashtag #MostWestCoast.
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