kite-panda.jpgThe Walt Disney Company has released a set of strategic environmental goals to reduce emissions, waste, electricity and fuel use, along with its impact on water and ecosystems.

The goals are part of Disney’s first Corporate Responsibility Report, and include the company’s first comprehensive greenhouse gas inventory and updates on its healthy food guidelines and smoking guidelines for films.

The company’s environmental goals include cutting carbon emissions from fuels by half by 2012. And, by 2013 the company plans to cut solid waste to landfills by half  and reduce electricity consumption by 10%–both based on 2006 baselines.

“We are taking ambitious steps to help preserve our planet for future generations,” said Disney Senior Executive Vice President and CFO Thomas O. Staggs.

The long-term environmental goals outlined in the report are:

    * Zero waste
    * Zero net direct greenhouse gas emissions from fuels
    * Reduce indirect greenhouse gas emissions from electricity consumption
    * Net positive impact on ecosystems
    * Minimize water use
    * Minimize product footprint
    * Inform, empower and activate positive action for the environment

“We applaud Disney for its leadership in adopting these goals, especially at such a challenging time in the global economy,” said Peter Seligmann, Chairman and CEO of Conservation International. “Disney’s vision underscores the continued interest in the environment among people worldwide and the growing recognition that environmental leadership can help revitalize the economy.” Conservation International provided advice to Disney on its new goals and targets.

The report is organized as follows:

    * Children and Family – guiding principles, kids’ health and nutrition, creative practices, programming philosophies and marketing policies
    * Content and Products – standards and practices, content diversity, product safety policies and parks accessibility and safety
    * Environment – environmental initiatives, progress and long-term goals
    * Community – charitable giving, VoluntEAR and community outreach updates
    * Workplaces – employee diversity, benefits and international labor standards

For additional details and medium–term targets visit


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